Historical and cultural content should be at the core of your destination marketing
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way
Historical and cultural content marketing’s purpose is to attract and retain destination visitors by consistently creating and curating relevant and valuable content with the intention of changing or enhancing tourists as consumers' behavior. It is an ongoing process that is best integrated into your overall destination marketing strategy.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we deliver consistent, ongoing valuable historical and cultural background information to visitors/tourists, they ultimately reward us with their attention and loylty.
Every destination has a story to tell. With 62% of consumers now going online to “pass the time,” travel brands are embracing the impact of content marketing. We can help guide you to custom strategies that deliver integrated, multichannel storytelling.
Content marketing is about engaging, not interrupting. It’s strategic storytelling that leverages all marketing channels with relevant and valuable information. Our content strategy process includes content audits, tactical planning, editorial calendaring, distribution recommendations and creative content development. In-house writing, photography and videography, creation of audiotracks as part of creative development also support this strategy.